![]() ![]() This approach works in the media format similar to Instagram stories, which is vertical videos, but here, everything is in real time. Testimonials create a narrative among your potential customers about wanting to benefit from something that's proven to work for others.Ĥ) Instagram Live to Connect on a more Deeper Level: Moreover, 92% of consumers are more likely to try a product if it's recommended by people they know.īurtsBees is a great example of storytelling by sharing reviews from happy customers.īy reposting pictures of customers posing with their product along with a testimonial, BurtsBees is able to build trust faster and cheaper than expensive influencers. In fact, 70% of consumers trust recommendations from users of the product online. There's nothing better than an army of happy customers who attract their friends towards your brand with positive feedback and personal endorsement. It operates on the power of referrals and is the glue that holds together customers and brands. User-generated content is a great tool for storytelling using social proof. A traditional style dinner would be served by the included chefĪ post like that with a descriptive caption and a visually-pleasing image tells a very captivating story.ģ) Making use of User-Generated Content (UGC):.If one were inclined to visit the mangroves forest, it was only a few minutes walk.The villa's scenic beauty and unique selling points are demonstrated subtly. To celebrate this, they partnered with and arranged a villa for her to stay facing the sea.įurther information about this collaboration is elucidated in the caption. In this particular example of visual storytelling, Airbnb rewarded its superhost Luciana for spreading awareness of the brand and being a huge advocate. Its bright and colourful collage works like a breath of fresh air in the age of cluttered and salesy instagram accounts.īy acknowledging its fans and supporters, Airbnb fosters a sense of brand loyalty and puts the "social" in social media marketing. Instagrids help Taco Bell convey the brand personality in a lively and fun manner, while staying relatable to its target audience. Taco Bell's instagram account (below) is a example of visual storytelling. Through the unique format of Instagram, you can use techniques such as creating one huge picture composed of several smaller images to make it more appealing to the reader’s eyes. When it comes to visual storytelling, the limit to your creativity is the sky. 1) Instagram’s Aesthetics Act as a Canvas for Visual Storytelling: In this article, learn how 5 brands have used Instagram for storytelling and aced it. With the rising popularity of social media platforms like Instagram, storytelling has become more accessible to both brands & consumers.įor the uninitiated, "Storytelling is the process of using fact and narrative to communicate something to your audience." It engages customers on a deeper level and builds long-lasting bonds of loyalty and top-of-mind recall. Storytelling has always been an essential art of effective marketing. ![]()
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